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What Can Analytical Segmentation Tell You About Your Site Users?
Analytical segmentation can be a helpful tool when marketing to customers. It would be impossible for a site to tailor itself to the entire population; segmentation helps by dividing site users into meaningful groups with similar characteristics. Thus, a company can tailor its marketing strategy to appeal to a few or several target markets. SiteĀ 
Date: 2016-02-25

People Buy Stories Before They Buy Stuff
I’ve been writing about the use of story in marketing for years. I remember when I first started telling people over a decade ago to make their clients the hero of their stories and to use their personal stories as foundational marketing elements they were dubious at best.
Date: 2016-01-18

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