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| Taking A Human Approach To Marketing |
| As humans, we are hard-wired to reciprocate a favor. By building favors into your online marketing you can ethically grow your business.
One of the major tenets of influence, according to Robert Cialdini's Influence: The Psychology of Persuation, is reciprocity. Cialdini says:
"We are trained from childhood to chafe, emotionally, under the saddle of obligation. For this reason alone, then, we may be willing to agree to perform a larger favor than we received, merely to relieve ourselves of the psychological burden of debt."
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| What Experience Or Emotion Do You Want... |
| To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by not just engaging, but activating a market-driven strategy defined by...
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| How Getting Personal Increases Conversions |
| Philip Klien (BTBuckets) presented 2 main points during his presentation:
"Segmentation is Deadly Important"
Don't just look at the bulk analytics numbers, analyze your data by segments, this will give you more relevant information to better target your audience. |
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| The Current State Of Personalized Search |
| The Current State of Personalized Search moderated by Danny Sullivan with speakers Jack Menzel, Product Management Director - Google Search, and Stefan Weitz, Director, Bing.
Personalized search isn't just a Google thing. Bing does personalization, too. |
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